SAG-AFTRAC

SAG-AFTRA is an organization that represents performers and has taken specific public positions regarding the use of artificial intelligence in media production. The organization focuses on the implications of digital doubles for actor job security and the establishment of clear definitions for synthetic performers. According to tracked data, its primary objectives include ensuring that any digital recreation of a performer is subject to strict compensation and consent requirements. The organization has consistently advocated for labor protections in response to the growing use of AI-generated content. It has faced scrutiny in the Val Kilmer AI Performance Sparks Posthumous Casting Debate and the Val Kilmer Posthumous Performance AI Controversy, where it highlighted concerns regarding the normalization of digital doubles. Furthermore, the organization was involved in the SAG-AFTRA Synthetic Performer Definition Sparks Creator Confusion, during which it publicly positioned its policies as essential measures to regulate fully artificial digital actors while safeguarding human employment.