PwC Middle EastB

PwC Middle East is a professional services firm operating within the global PwC network, providing consulting and advisory services. The organization has recently been publicly positioned as a focal point in discussions surrounding the transparency of AI-generated content within corporate reporting, specifically concerning compliance with the EU AI Act’s Article 50 disclosure requirements for consulting firms. The organization has faced scrutiny for a recurring pattern of issues related to AI-generated content in its research, most notably having been accused by GPTZero of publishing AI-hallucinated frameworks and false government partnerships in a 2025 report. Furthermore, PwC Middle East was named as the primary subject of an investigation regarding the retraction of reports containing fake footnotes and ChatGPT artifacts, a controversy labeled as the Big Four firms retract AI reports containing fake citations. Despite these allegations, including being targeted under EU AI Act Article 50 for undisclosed AI content, the organization has not issued a public response or denial regarding the claimed hallucinations.