Perplexity AIA

Perplexity AI is an AI-native search engine answering queries with cited, synthesized prose. Reached tens of millions of users and $9B+ valuation within two years, proving LLM-powered search is viable. Pressured Google to accelerate AI search integration. Tone: product-driven disruption messaging, "answer engine" identity, developer-friendly API focus, positions against Google with underdog energy.