Oxibet faces backlash for racist Davies deepfake ad

Offshore gambling operator Oxibet has faced widespread criticism after deploying an AI-generated advertisement falsely depicting the arrest of footballer Alphonso Davies’s father. Critics allege the deepfake employs racist tropes to promote betting services, raising concerns about discriminatory targeting in synthetic media. The ad reportedly circulated on social platforms before being flagged by users and advocacy groups. Neither Oxibet nor representatives for Davies have issued formal statements regarding the content or its removal. This case illustrates the growing challenge of policing AI misuse by entities operating outside traditional regulatory jurisdictions. Digital safety experts warn that such campaigns normalize racial stereotyping while evading accountability mechanisms applicable to licensed advertisers. The incident underscores gaps in current platform enforcement against cross-border bad actors using generative tools. It also intensifies calls for stricter verification standards for AI-generated political and celebrity content. Regulatory bodies may face pressure to extend oversight to offshore digital marketing practices involving synthetic media.