Analyst alleges Meta ignores AI deepfakes and harassment in India

AI analyst Smita Deshmukh alleged on August 6 that Meta systematically fails to moderate toxic content and unlabeled AI deepfakes on Instagram in India. Deshmukh claimed that automated systems routinely miss abusive context and that mass reporting mechanisms are ineffective against coordinated harassment targeting conservative voices. The analyst asserted that unlabelled synthetic media floods the platform despite Meta’s public commitments to clear labeling, arguing that algorithms prioritize engagement over safety. Deshmukh contrasted this with X’s Community Notes system, stating Instagram lacks real-time user-driven context for fake media. She called for strict regulatory intervention, alleging Meta’s profit-driven model compromises user safety in its largest global market. Meta has not publicly responded to these specific allegations regarding Indian moderation standards or AI labeling enforcement.