Level-5 apologizes for AI promo use, pledges game assets remain human-made

Japanese game developer Level-5 issued a formal apology on September 16 following backlash over generative AI usage in promotional materials. The studio confirmed it will cease direct AI generation in future public videos and release revised assets for the upcoming Tokyo Game Show. Level-5 explicitly stated that generative AI technologies are not utilized in the development of its games. This clarification addresses community concerns distinguishing between marketing experiments and core game production integrity. The company acknowledged the controversy caused by the initial promotional content without specifying which tools were originally employed. Revised video assets are currently being prepared to replace the disputed materials before the industry event begins. This statement represents a significant policy shift regarding external communications while maintaining internal development standards. Industry observers note this reflects broader tensions between experimental marketing techniques and traditional audience expectations in Japanese gaming.