Advocates demand AI watermark mandates and likeness copyright reform

Digital rights advocates are urging legislators to enact comprehensive AI regulations requiring mandatory watermarks and disclaimers for all synthetic content. Proponents argue that current legal frameworks fail to protect individual likenesses, voices, and creative work products from unauthorized commercial exploitation by technology companies. The proposed measures specifically seek to establish copyright protections for personal attributes to prevent what critics describe as predatory corporate practices. This push comes amid growing concerns that existing intellectual property laws are insufficient for the generative AI era. Stakeholders emphasize that regulatory inclusivity is necessary to safeguard public interests against concentrated corporate power. While no specific bill was cited, the demands reflect broader civil society pressure for proactive governance. Industry representatives have not yet responded to these specific proposals regarding mandatory labeling and expanded personal copyright scopes.